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ResearchStudy

The cost of a kept shot

Seven video models, one anime frame, two takes each, judged blind. What a shot costs once you count only the ones a person kept.

Finding
Five of seven models had no shot kept. The spend still counted.
Published

The claim

The price of a take is not the price of a shot. A channel pays for every take it generates and uses only the ones a person keeps — so the figure that matters is what a kept shot costs.

The short answer

On one recorded run — seven models, one anime first frame, one prompt, two six-second takes each — a person reviewing blind kept both Hailuo 3 Max takes, one of the two Kling 3.0 Pro takes, and nothing from the other five. Per kept shot, Hailuo cost $0.48, its price per take. Kling cost $1.344, twice its price per take. The other five models cost $9.3809626 together and left nothing to use.

The instrument

Instrument

Per take, per kept shot

Seven models, two six-second takes each from one anime first frame, judged blind. Switch the measure: what moves is what a kept shot costs.

  1. Hailuo 3 Max2 of 2 kept$0.48
  2. Wan 3.00 of 2 kept$0.51
  3. Kling 3.0 Pro1 of 2 kept$0.672
  4. Grok Imagine Video 1.50 of 2 kept$0.85
  5. Seedance 2.00 of 2 kept$0.9135
  6. FLUX.3 Video0 of 2 kept$1.02
  7. Seedance 2.50 of 2 kept$1.3969813

Every take is billed, kept or not.

The numbers, as a table
Per take, per kept shot
ModelSettingsTakesKeptSpentPer takePer kept shot
Hailuo 3 Max6 s · 768p22$0.96$0.48$0.48
Wan 3.06 s · 720p20$1.02$0.51no kept shot
Kling 3.0 Pro6 s · 720p21$1.344$0.672$1.344
Grok Imagine Video 1.56 s · 720p20$1.70$0.85no kept shot
Seedance 2.06 s · 720p20$1.827$0.9135no kept shot
FLUX.3 Video6 s · 720p20$2.04$1.02no kept shot
Seedance 2.56 s · 720p20$2.7939626$1.3969813no kept shot

Recorded bills from the seven-model run (Tin Kaiju, 2026-09-27; the first Hailuo take is from 2026-09-23). Kept shots from the lab log of 2026-09-28; which Kling take was kept is not recorded.

Switch to “Per kept shot” and watch what stays. Hailuo does not move: both its takes were kept. Kling’s bar doubles: one take paid for another. Five bars disappear, because there is nothing to divide by — their cost is still spent.

The run

  • One frame, one prompt. Every model started from the same anime keyframe of two fictional characters, with the same prompt: one action beat, a static camera, Japanese 2D TV animation.
  • Two takes per model. Six seconds, 16:9, from a first frame, at 720p — Hailuo at 768p. The first Hailuo take was reused from the studio’s cache of 2026-09-23; the other thirteen were made on 2026-09-27.
  • Judged blind. One person at the studio reviewed the takes without the model names. The lab log of 2026-09-28 records the verdict: the five models that kept nothing showed odd backgrounds and motion — “looks AI-generated”.
  • Billed as recorded. Each take’s cost is the provider’s bill, to the last digit. The whole run cost $11.6849626 for 14 takes; 3 were kept.

What the averages hide

Divide the whole run by what it kept and a kept shot cost about $3.89. That figure is true and useless: it blends the two models a person kept from with the five that kept nothing. Per model, the cheapest take was also the cheapest kept shot here. That will not always hold. A model that costs more per take and is kept more often can cost less per kept shot; this run did not have one.

Limits

  • One prompt, one style, one reviewer, two takes per model. This is a record of one run, not a benchmark. Another prompt or another style can reverse the order.
  • Which Kling take was kept is not recorded.
  • Prices are what the providers billed on those days; rates change.
  • The cost counts generation only: no writing, no editing, no reviewer’s time.

What it means for Kiju

  • The Lab keeps every take with its cost, kept or not, and the ledger counts discarded takes, because they were paid.
  • Keep is a person’s act in the desk too: takes sit side by side, and a take is kept only when you keep it. The tutorial Compare takes and keep one walks through it.
  • A chip is the price of one take. The ledger is the price of what you kept.

Sources

  • The run: the studio’s records under .studio/store/shot/ (one per take, with its bill) and the lab log of 2026-09-28 for what was kept. See Seven video models, one anime frame.
  • The arithmetic: added in integer billionths of a dollar, in the browser, from those records.